Solving UX Inconsistencies: Creating a Design System to Elevate GigaClear’s User Experience

By Chrishmal Fernando

Overview

GigaClear is a pioneering broadband service provider, bringing ultra-fast internet to rural communities. By delivering high-speed connectivity to under-served areas, they are bridging the digital divide, empowering countless households and businesses to thrive online. GigaClear’s partnership with the Government-subsidised Broadband Delivery UK (BDUK) programme plays a crucial role in making this possible.

A/B Testing
UX/UI design
Design System Creation
Front-end development

Craft CMS development
Copywriting
Graphic design
SEO

Background

Apart from tele-sales, GigaClear sells its broadband packages through a comprehensive website designed with basic brand guidelines. This platform serves as the primary sales channel, where customers can explore different broadband packages, understand their features, and proceed to make a purchase. However, as the company scaled, the initial website’s usability issues became more apparent, revealing limitations that impacted both consistency and the customer experience. This is a common challenge many companies face as they grow—what worked initially may no longer be sufficient as customer expectations evolve.

The challenge

Despite GigaClear offering high-value, ultra-fast broadband, the website’s inconsistencies in usability and design hindered their ability to provide a seamless customer experience although built using basic brand guidelines. These bottlenecks are a familiar issue for many companies that experience rapid growth. The challenge was clear: the website needed an overhaul to not only address these immediate usability concerns but to also support the company’s long-term digital strategy and growing customer base.

Design Audit and Identification of Needs

We began with a comprehensive design audit, a step that many businesses might find transformative. This audit uncovered the root of GigaClear’s usability issues. Our analysis made it clear that a robust design system was essential—not just to resolve current inconsistencies but to future-proof the platform as the business continues to scale. We proposed creating a dedicated design system to standardise the user experience across GigaClear’s digital ecosystem, which is something any company looking to streamline its digital presence could benefit from.

Careful planning of the design system

We bring together strategists, designers, and developers to create thoughtful, scalable solutions. Whether you're a small, fast-growing business or a larger enterprise, our approach ensures creative and efficient problem-solving tailored to your needs.

Typography & Colour Selection

Adhering to GigaClear’s brand guidelines, we developed a comprehensive typography system using the geometric yet personality-rich Soleil font. This typography system was optimised for desktop, tablet, and mobile devices—ensuring consistency across all platforms, a critical consideration for businesses aiming to provide a unified user experience.

Colour Palette

We translated GigaClear’s warm and energetic brand identity into a vivid yet refined color palette. We also created an extended grayscale palette for interface elements, ensuring the website remained visually cohesive and engaging across all user touchpoints—something any company rethinking its brand identity or product design can appreciate.

Custom Illustrations for Common Usage

To add a unique visual appeal and break up text-heavy areas of the site, we designed custom illustrations. These illustrations used an opaque glass effect to lend an elegant touch to the content—making it both informative and aesthetically pleasing. Many businesses find that introducing custom visuals can elevate the user experience, providing both clarity and personality to digital interfaces.

Conclusion 

GigaClear’s transformation is a perfect example of how businesses whether they are in the broadband sector or any other—can benefit from a thorough design audit and a strong, well-planned UX strategy. Whether you’re in e-commerce, finance, or SaaS, a consistent, user-friendly experience can transform how your customers interact with your digital platforms.

We specialise in delivering customised UX solutions that not only solve immediate challenges but also set your business up for long-term digital success. If you're facing similar hurdles or looking to elevate your customer experience, reach out to us today to discover how our team can help you achieve your goals.

“Sam and her team were very easy to work with; clear communications, very positive attitude and above all knowledgeable and offered great suggestions. Sam immediately understood the brief, and collaborated well on the designs. Awesome team and wonderful professional result.”