Reinventing Oxygen
Home Loans

By Yesin Singhawansa

Solving UX Inconsistencies: Creating a Design System to Elevate GigaClear’s User Experience

By Chrishmal Fernando

Overview

Oxygen Home Loans is a leading mortgage brokerage service in Australia, dedicated to helping individuals and families find the best home loan solutions. By offering tailored advice and access to a wide range of lenders, Oxygen ensures clients secure competitive rates and terms that suit their needs. Partnering with industry-leading financial institutions, Oxygen is committed to making homeownership accessible and stress-free for Australians.

Product design

UX testing

Brand development

Front-end development

Craft CMS development

Copywriting

Graphic design

Background

In early 2021 they came to us to refresh their brand as they were at the start of an exciting new phase in their business, to fully expand into the digital sphere with their own set of products. Their long term plan was to establish themselves as their own independent entity from their parent company.

The challenge

As with all startups the challenge was to get to market as quickly as possible. Beginning with their customer website. While the brokers at Oxygen had a wealth of experience helping customers broker deals for great rates. Their existing CMS website did not reflect that level of proficiency due to it being a simple brochure page. We immediately started a competitor analysis on building the website architecture and the relevant content by collaborating with the product owners and the rest is history.

Reinventing the Brand

Reinventing the Oxygen brand was quite a rewarding and fun experience for our team. The product owners understood the core value of their brand very well and had already planned out their vision for Oxygen. It was easy to translate what they wanted into the overall branding and the overall aesthetic across their new websites and web-apps.

Creating Usable Components

Conveying a sense os simplicity, lightness with readability was considered when creating each components.

Typography & Colour Selection

We chose Poppins as the primary brand font mainly to align with Oxygen’s friendly and approachable ethos while exuding a sense of clarity and minimalism. Poppins’ geometric design ensures readability even at small sizes, while its modern, timeless curves make a bold impression on large screens and mobile devices. It's an ideal choice for web and UI designs that require both style and clarity.

As for the colour palette we derived shades of blue and green from their logo with generous usage of white space and light neutral shades of grey evoke a sense airiness.

Colour Palette

As for the colour palette we derived shades of blue and green from their logo with generous usage of white space and light neutral shades of grey evoke a sense airiness.

Web Applications and Emails

Getting customers to engage with brokers was the primary objective of the new range of applications and emails. Our team collaborated with product owners and their parent company to lay the groundwork for crafting campaign runner application and emails.

The Open For Inspection (OFI) Apps

As for the colour palette we derived shades of blue and green from their logo with generous usage of white space and light neutral shades of grey evoke a sense airiness.

Keeping Customers Engaged with Useful Emails

The emails serve as an additional resource to access structured information of an open house so a potential home-buyer can make a well-informed decision before signing the contract for their new home. They are sent through the OFI apps and are white-label friendly too.

Transition to Lender

As Oxygen gained more traction in the home loan sphere they were able to establish their own Lending company. Building on the existing Oxygen aesthetic provided a useful foundation for the brand's evolution as it transitioned into an independent lender. The original design elements served as the basis with Oxygen's core values, making it easy to enhance the look while preserving its identity.

Loan Application

To establish Oxygen Lending as a viable lender we set our sights much higher by aiming to create a fully digital loan application to provide fast, paperless, and fully automated approvals.

Loan App Overview

The goal is to provide a secure full home loan approval experience in little as 10 minutes, bypassing traditional delays associated with manual underwriting processes and extensive paperwork.

“Sam and her team were very easy to work with; clear communications, very positive attitude and above all knowledgeable and offered great suggestions. Sam immediately understood the brief, and collaborated well on the designs. Awesome team and wonderful professional result.”

Kent Bolton

Chief Technology Officer @Gigaclear

What our clients have to say!

“Sam and her team were very easy to work with; clear communications, very positive attitude and above all knowledgeable and offered great suggestions. Sam immediately understood the brief, and collaborated well on the designs. Awesome team and wonderful professional result.”

Kent Bolton /

Chief Technology Officer @Foodini

“I have been working with iTelaSoft since Jan 2020, and they have added value to our mortgage broker platform by enhancing the platform’s features and allocating a dedicated team. As a client, we are very much satisfied with their work and will definitely recommend them for a similar engagement.”

Mandeep Sodhi /

Founder and CEO @Effi

“We started working with iTelaSoft six years ago, initially with some small projects around building the Pockitpal mobile app and that experience was very positive. They've been great in terms of finding good resources for us, offshore resources predominantly to help us build our business over the last six seven years.”

Gary Cobain /

Chief Executive Officer

“I’ve been working with iTelaSoft on a number of projects. I engaged with iTelaSoft UX staff to design the product interface. In all aspects my experience with iTelaSoft has been a positive one, which has culminated in the successful launch of our product.”

Eraj Ratnayake /

Chief Customer Officer @LillardiaCapital

“I've worked with iTelaSoft on multiple projects now (both engineering and design) including a full web app build and new website. Always very impressed with the teams quality, speed of execution and communication. Every project has exceeded expectations.”

Matt Hinds /

Co-Founder and CPO @SauceAI

Tools That We Used

These are some tools that helped us bring this product to reality

Conclusion 

Oxygen’s transformation shows how businesses can evolve their digital presence and brand identity to meet customer needs in a fast-changing world. Whether you’re a mortgage broker, a startup, or a company looking to scale, iTelaSoft’s approach to brand reinvention and digital product development can help you unlock new opportunities and enhance customer engagement. If you’re ready to take your business to the next level, contact us today to see how we can support your growth.

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